citrika rebranding

Citrika - Your Beauty Cocktail - Rebranding | Brand Strategy & Visual Identity - From Salon Provider to Citrika. We transformed an established beauty product supplier into a vibrant, effervescent brand built around self-confidence. The creative concept, "Your Beauty Cocktail", celebrates the personal mix of products, styles, and experiences that make you unique. The symbol draws inspiration from a citrus slice perched on the rim of a cocktail glass, while also resembling a fan of beauty swatches - expressing diversity, individuality, and freedom of choice. Electric colors, transparency, and bold contrasts shape a fresh, dynamic, and memorable visual identity. Citrika. Recharge what gives you confidence.